Meet Our Team

Launched in 1980, Maxim Software Systems has been providing dental management solutions for over 30 years. Headquartered in Winnipeg, Canada, its software is used by thousands of dentists on three continents.

The company is a recognized leader in delivering state-of-the-art dental practice management software. Its innovative, easy-to-use software suite, Hygienist MaxiDent, integrates cutting edge technologies like voice input, touch screen, tablet design, electronic signature, and digital imaging to help hygienist offices improve productivity, optimize efficiency, boost income, and, most importantly, ensure optimal patient dental health.

Leadership Team

Alex Zlatin | CEO
BIO

As CEO, Alex Zlatin helps struggling dental professionals take control of their practices and reach the next level of success with responsible leadership strategies. Leveraging over 13 years of management and consulting experience, he empowers organizations to become more productive and profitable based on the belief that successful businesses establish a genuine connection with employees, patients, and vendors. Alex volunteers his time and expertise with various professional organizations, has launched the Dental Office Managers Association of Canada and is the author of Responsible Dental Ownership: Balancing ethics and business through purpose available on Amazon.

Cindy Shewchook | CFO
BIO

Cindy has been with MaxiDent for over twenty-five years, managing administrative functions, all the financials, and ensuring departments are functioning smoothly. She is friendly, kind, dedicated, and well-known point of contact for all our clients. Integral to our success, she provides each of our clients with 110% at every level of service.

Monica Trimble | Executive Assistant
BIO

Monica started with MaxiDent in the Training / Implementation Specialist department and has grown into the position as Alex’s Executive Assistant, while working more directly with the team at our office for everything from Marketing, to Implementation and Support. Her strong organizational skills and creative problem-solving continues to help both client offices and the MaxiDent office to run smoothly. For over ten years Monica has helped offices become fully functional in MaxiDent and she continues to be a resource for them while focusing more on coordinating behind the scenes at our head office.

Hygienist Business Advisor

Noel Barlaan | Hygienist Business Advisor
BIO

With over a decade in providing exceptional service to our clients, Noel has expanded into a Business Advisor role. He believes that every business is unique and as such, listening to every client in order to fully comprehend the nature of their business and goals is key. It is only through this process that Noel is proving invaluable advice and assists his clients in achieving milestones and reaching their goals. Through his extensive knowledge and a genuine curiosity, he is helping hundreds of clients with their daily business challenges.

 Success Team – Eastern Region

Mike Jenson | Regional Account Manager
BIO

Through his career with McDonald’s as a branch manager, Mike realized early his passion for helping people. Combining this passion with technology indulgence, he earned a Cisco Certificate and CCNA Level 1 Certificate at Louis Riel Arts and Technology Center and knew that he must dedicate himself to helping people through technology. Mike joined our team in 2018 as an Account Manager and since then, he has been focusing on helping his clients every day.

Britt Hildebrand | Implementation Manager
BIO

Britt is personable, friendly, and level-headed. With a background in psychology, she is very attuned to people’s personalities and knows how to respond calmly in stressful situations. 4 years of training experience and 8 years in customer service gives her the unique ability of practicing incredible patience and providing exceptional service.

Connie Manalac-Din | Support Technician
BIO

Having been with the company now for over nine years, Connie doesn’t confuse efforts with results. She has been performing system support for over seventeen years and sets high standards of performance for herself, therefore making sure that her clients receive only the best in technical assistance.

Amber Gerylo | Support Technician
BIO

Amber exudes patience and knowledge and is always willing to help. Bringing to her position over 10 years of customer service experience, she enjoys finding solutions and thinking outside the box as well as interacting with and helping clients to quickly resolve their technical challenges. Amber graduated with honors and holds a Network System Administration diploma from Robertson College.  

Success Team – Central Region

Jay Camet | Regional Account Manager
BIO

Jay brings a vast amount of experience and knowledge to the MaxiDent team. Not only does he have experience in tech support, but also in leadership, supervising, and tier 2 technical issues. He carries a Bachelor of Science degree as well as a degree in Marketing Management, both of which provide him with the necessary tools to meet and exceed customer expectations.

Shannon Maksymowicz | Implementation Manager
BIO

As a Trainer and Implementation Manager, Shannon brings the skills of creativity and incredible patience to her role. She holds a Bachelor of Education, as well as a Bachelor Of Arts and has been working in Adult Education for over two years. It is this, combined with her unique ability to develop long-lasting relationships, that makes her invaluable to our clients.

Kyle Salangoste | Support Technician
BIO

Kyle is a recent graduate of Red River College, earning a Network Services Technician Certificate. Although he has only been part of the MaxiDent family for a year, learning the ins and outs of our software and the dental specifics has been a breeze for him, and it shows in every technical support call he takes. Kyle has been a great addition to our MaxiDent family and with over two years of customer service experience, he is thrilled to be of service to all our dental clients. 

Geno Tominez | Support Technician
BIO

COMING SOON**

Success Team – Western Region

James Scott | Regional Account Manager
BIO

James is a Commerce grad (Marketing/Sales Management) and has held key client-centered positions within well-known organizations in which he learned that people and relationships matter and always come first. James is known by our clients to go above and beyond to solve any problems, answer any questions and guarantee an exceptional experience.

Hazelle Tapay | Implementation Manager
BIO

Hazelle is one of those unique individuals who is capable of great empathy in her communication while being a well-rounded and tech-savvy professional. With a bachelor’s degree in Computer Engineering, she has successfully managed multi-scale Software and Hardware Implementation projects for over 7 years, prior to joining the MaxiDent team. Hazelle is extremely passionate about delivering superior and consistent service and demonstrates this through building trusting relationships with each of her clients and their staff.   

Katie McNeill | Support Technician
BIO

Katie started working in customer service in 2010 and has always been interested in computers and how they worked. She attended Robertson College and received her Network Administrator diploma in January 2018. She is dedicated to providing exceptional customer service and solving all MaxiDent-related issues quickly and efficiently.

Mel McInnes | Support Technician
BIO

Mel has been with MaxiDent for over a year and holds over twenty years of tech support and customer service experience. He goes above and beyond for his clients, providing excellent technical assistance as well as helpful advice and tips. He is well-known for his incredible patience and desire to make sure each client receives top notch service, staying on top of the issues until his clients feel confident that they have been fully and completely resolved.  

Software Development Team

Blair Petrachek | Software Development Manager
BIO

Blair holds a Bachelor’s degree in Computer Science and a specialization in Databases, Datamining, and Software Engineering. As the head of the Development Team, he is integral to the architecture and design of MaxiDent and is responsible for the software’s Development Process and Lifecycle. Blair and his team of experts are key in our overall strategy to offer our customers a top quality software program in Canada and internationally.

Daniel Burch | Software Developer
BIO

Daniel has experience as a full-stack web/mobile applications developer and is a recent graduate of RRC, earning a Business Information Technology diploma. He is a young, creative and enthusiastic Software Developer and, through constant learning of new technologies, is able to come up with creative solutions to the most complex problems facing dental clinics today.

Troy Astrope | Software Developer
BIO

Troy has been working in technical support and customer service for over 8 years, and during that time has developed a customer-focused approach to problem-solving. He studied Electronic Engineering Technology at Red River College and has experience with high-level I.T. support, including infrastructure management and network administration. Troy is a diligent troubleshooter, a curious learner, and a self-proclaimed super-nerd, all of which make him an exceptional addition to the support team.

Sim Hunjan | Software Developer
BIO

COMING SOON**

Alain Himbeault | Senior Software Developer
BIO

COMING SOON**

Service Support Team

Ivo Bello | Senior Support
BIO

As a Senior Support Technician, Ivo tackles complex issues that go far beyond the regular day-to-day challenges. Ivo came to this meticulous yet rewarding role after spending over 4 years as an Implementation Technician. Leveraging his technical experience in computer and network support coupled with his knowledge of MaxiDent’s system, he is delivering exceptional service day after day.

Michael Pascual |Implementation Technician
BIO

As the Implementation Technician, Michael conducts and oversees all data conversions, installations and infrastructure reviews for our clients. Before coming to this role, Michael was a Technical Support Representative and was spending his days assisting clients, when they needed it the most. He holds a Network Administrator Diploma from Robertson College and has been providing customer service for over 8 years.

Kim Takeuchi | Network Administrator
BIO

Kim has been a member of our MaxiDent family since 2008. As our Network Administrator, he maintains the entire technological suite and ensures minimal downtime. In today’s world, with technology advancing at a scary pace, Kim’s ability to learn new domains is invaluable and is a part of the backbone of our ability to deliver top-notch services with leading-edge technology that is both reliable and intelligent.

Griffin Howard | Customer Service Support
BIO

Griffin holds five years of customer service experience and has a friendly, sincere and professional attitude. He is passionate about delivering the most enjoyable and exceptional experience possible to all of our clients with every call.

Marketing Team

Lathaniel Ruscito | Marketing & Public Relations
BIO

Lathaniel has fulfilled a few roles with MaxiDent, before finding his passion towards marketing and public relations. In his role, he controls and directs all marketing activities and oversees the creative process from concept to tangible results. Through deep knowledge of the dental industry, Lathaniel understands the importance of media communication and is continuously working towards enhancing MaxiDent’s media reach and connections. 

Laura Veroba |Copywriter & Editor
BIO

Laura has been with MaxiDent for over four years, starting as a Customer Service Representative and moving on to become the Copywriter and editor. With a degree in English and Psychology, she brings experience and passion to her work in an effort to fulfill the vision and purpose of the company by empowering dental professionals with valuable tools and information. She also volunteers as Administration Officer for the Dental Office Managers Association of Canada.

Request more information 

You will be amazed at what MaxiDent’s Dental Practice Management Software can do for you! North America 1-800-663-7199 / International 001-204-987-9099